BOSE AUDIO
Bose SoundTouch
The SoundTouch speaker provides the same level of audio quality as if you were attending a live concert. We put together a global team by hiring a photographer from New York, a director from Sweden, an actress from Germany, the band OneRepublic from Colorado and we all traveled to Iceland to create a fully-integrated global campaign, with the tv commercial featured below.
Bose NFL Partnership — Coaches Headset
As a fun way to promote the noise cancelling feature of the headsets worn by coaches during NFL games, we created this social campaign.
Bose NFL Partnership — Coaches Headset
In the past when other companies sponsored the NFL coaches headsets, they slapped their logo on a stock set of headphones. Bose engineered these NFL headsets specifically to quiet the crowd, and also be durable to withstand the abuse they go through. So we created some teaser social videos and a long-form film to showcase the quality and craft that went into the design.