Carnival Billboard Pairs
We worked with our media department to buy space on billboard pairs throughout the country.

Carnival “New Port Cities” Billboards
When Carnival entered a new city to begin cruises, we made a slash with the concept of the new ship as a new toy.

Carnival “New Port Cities” Campaign
In order to generate buzz and introduce Carnival to new port cities across the country, we developed unexpected ways to reach these new customers. As part of our effort to promote group fun, we wanted potential customers to feel fun when engaging with the Carnival brand. In addition to billboards shown above, we took over train stations, covered the walls with giant signage and created a massive “Twister” game in the middle of each station.

Carnival “Towel Animal Theater” Campaign
The client asked me for 15 and 30 second looping animations of their logo to be used as pre-roll online. They had little budget and asked for something very basic. It was a tiny assignment and the client had low expectations. But it seemed like an opportunity to engage people in a more memorable way than just showing a logo for 15 seconds. We tapped into a small thing we noticed on their ships — in each cabin, the cleaning crew leaves towels in the shapes of animals on the beds of the passengers. We produced dozens of videos and e-cards. Here are a few examples.

The Legacy of “Towel Animal Theater”
We could never have predicted the enormous success of our idea. What started as a series of pre-roll videos blossomed into a massive platform, culminating in the company developing a hugely-popular interactive show on board every ship. They now have live “Towel Animal Theater” shows, towel animal making workshops, and even a how-to book. Good thing we didn’t just put their logo on screen for 15 seconds.

Interactive Aquarium
We created interactive digital experiences in empty store fronts to provide a little fun for people passing by. Here is a video showcasing the effort: