Washington Capitals Hockey Team
The Capitals were a mediocre team that had little chance of advancing into the playoffs. So how do you entice fans to buy tickets if the team’s success isn’t a realistic goal? We focused on the intensity and passion of players. As a result of this campaign, season ticket sales increased 400%. Just as rewarding was being in attendance at a home game and seeing my commercials play on the Jumbotron and hearing 20,000 people laugh and cheer.

We created 7 tv commercials and 2 print campaigns that won One Show awards. Below is a sample of some of my work.